This comment piece identifies problematic assumptions behind communication and social mobilisation strategies which rely on using biomedicine to correct local logics and concerns and which cast them as misinformation. The effectiveness of using standardised advice for non-standardised situations is questioned.

 

Clare Chandler, James Fairhead, Ann Kelly, Melissa Leach, Frederick Martineau, Esther Mokuwa, Melissa Parker, Paul Richards, and Annie Wilkinson / 2015 / The Lancet